reading history
Are Large Language Models In-Context Personalized Summarizers? Get an iCOPERNICUS Test Done!
Patel, Divya, Patel, Pathik, Chander, Ankush, Dasgupta, Sourish, Chakraborty, Tanmoy
Large Language Models (LLMs) have succeeded considerably in In-Context-Learning (ICL) based summarization. However, saliency is subject to the users' specific preference histories. Hence, we need reliable In-Context Personalization Learning (ICPL) capabilities within such LLMs. For any arbitrary LLM to exhibit ICPL, it needs to have the ability to discern contrast in user profiles. A recent study proposed a measure for degree-of-personalization called EGISES for the first time. EGISES measures a model's responsiveness to user profile differences. However, it cannot test if a model utilizes all three types of cues provided in ICPL prompts: (i) example summaries, (ii) user's reading histories, and (iii) contrast in user profiles. To address this, we propose the iCOPERNICUS framework, a novel In-COntext PERsonalization learNIng sCrUtiny of Summarization capability in LLMs that uses EGISES as a comparative measure. As a case-study, we evaluate 17 state-of-the-art LLMs based on their reported ICL performances and observe that 15 models' ICPL degrades (min: 1.6%; max: 3.6%) when probed with richer prompts, thereby showing lack of true ICPL.
- Asia > Singapore (0.04)
- South America > Chile > Santiago Metropolitan Region > Santiago Province > Santiago (0.04)
- North America > United States > Washington > King County > Seattle (0.04)
- (8 more...)
Going Beyond Local: Global Graph-Enhanced Personalized News Recommendations
Yang, Boming, Liu, Dairui, Suzumura, Toyotaro, Dong, Ruihai, Li, Irene
Precisely recommending candidate news articles to users has always been a core challenge for personalized news recommendation systems. Most recent works primarily focus on using advanced natural language processing techniques to extract semantic information from rich textual data, employing content-based methods derived from local historical news. However, this approach lacks a global perspective, failing to account for users' hidden motivations and behaviors beyond semantic information. To address this challenge, we propose a novel model called GLORY (Global-LOcal news Recommendation sYstem), which combines global representations learned from other users with local representations to enhance personalized recommendation systems. We accomplish this by constructing a Global-aware Historical News Encoder, which includes a global news graph and employs gated graph neural networks to enrich news representations, thereby fusing historical news representations by a historical news aggregator. Similarly, we extend this approach to a Global Candidate News Encoder, utilizing a global entity graph and a candidate news aggregator to enhance candidate news representation. Evaluation results on two public news datasets demonstrate that our method outperforms existing approaches. Furthermore, our model offers more diverse recommendations.
- Asia > Japan > Honshū > Kantō > Tokyo Metropolis Prefecture > Tokyo (0.15)
- Asia > Singapore > Central Region > Singapore (0.05)
- Europe > Ireland > Leinster > County Dublin > Dublin (0.04)
- (3 more...)
Did a Robot Help Create That Ad? The Answer, Increasingly, Is Yes.
Inspiration for the ads came from an unlikely source: artificial intelligence. Kayak worked with New York advertising agency Supernatural Development LLC, whose internal AI platform combines marketers' answers to questions about their business with consumer data drawn from social media and market research to suggest campaign strategies, then automatically generates ideas for advertising copy and other marketing materials. Supernatural's AI found that Kayak should target its campaign largely toward young, upper-income men, who it said would respond to humor about Americans' inability to agree on basic facts in politics and pop culture, said Michael Barrett, co-founder and chief strategy officer at Supernatural. CMO Today delivers the most important news of the day for media and marketing professionals. "That gave us a good amount of license to zig where the category was zagging and to be more relevant, more provocative," Mr. Clarke said of the AI findings.
- North America > United States > New York (0.25)
- North America > United States > Massachusetts > Norfolk County > Wellesley (0.05)
- Marketing (1.00)
- Information Technology > Security & Privacy (0.72)
- Information Technology > Communications > Social Media (0.72)
- Information Technology > Artificial Intelligence > Natural Language > Chatbot (0.30)
Build an Article Recommendation Engine With AI/ML
Content platforms thrive on suggesting related content to their users. The more relevant items the platform can provide, the longer the user will stay on the site, which often translates to increased ad revenue for the company. If you've ever visited a news website, online publication, or blogging platform, you've likely been exposed to a recommendation engine. Each of these takes input based on your reading history and then suggests more content you might like. As a simple solution, a platform might implement a tag-based recommendation engine -- you read a "Business" article, so here are five more articles tagged "Business."